South Congress, affectionately known as SoCo, is Austin’s trendy and eclectic neighborhood that perfectly captures the city’s motto, “Keep Austin Weird.” This lively area is renowned for its unique boutiques, vintage shops, and vibrant street life. SoCo is a haven for fashionistas, artists, and foodies, with its array of artisanal shops, galleries, and diverse dining options.

The neighborhood’s centerpiece, the bustling South Congress Avenue, is lined with iconic murals, quirky stores, and some of the best eateries in Austin. It’s also a prime spot for live music, with venues hosting everything from indie bands to major acts.

SoCo’s charm extends beyond its commercial district. The residential areas feature a mix of historic homes, modern condos, and funky apartments, catering to a diverse group of residents. The neighborhood’s proximity to Lady Bird Lake and downtown Austin adds to its appeal, offering both urban convenience and natural beauty.

SoCo’s vibrant character is further amplified during events like First Thursday, where the community comes together to celebrate local art and music. This neighborhood is ideal for those who appreciate creativity, community, and a lively urban atmosphere.